Deadpool is known for being a ‘tequila guy’…
until he tries Aviation Gin.

He has been a spokesmutant for tequila brands, sure, but has he even tried Aviation Gin?
It was ori’gin’ally formulated to be the most drinkable gin!  

Insight: Aviation Gin ‘isn’t like other gins’…it’s made for gin drinkers and non-gin drinkers alike with its balanced and drinkable formula that can even be had neat. Reviews show that even non-gin drinkers like THIS gin.

Audience: Millennial fans of Marvel, drinkers, but not gin-drinkers. Secondary Audience: Millennial fans of Marvel, drinkers of all spirits.
Objective: Use Deadpool to incentivize the trial of Aviation Gin to prove its universal drinkability.
Strategy: Elevate the Deadpool-watching experience, adding adventure, and giving people opportunities to connect and interact with the movie and its characters in a new way.

The role of Aviation Gin in Deadpool: Aviation Gin helps fans engage— connect and interact— with Deadpool during the movie and long after the credits roll with an adventure of memorable mind, body, and spirit connections of sipping Aviation Gin. 

Main Idea: Highlighting its unique drinkability— Aviation Gin is Gin Reimagined

TL;DR: Aviation Gin is Gin Reimagined! It’s more drinkable than other gins. So drinkable that even non-gin drinkers like it— they just have to try it first. Who doesn’t drink gin? Our favorite anti-hero, Deadpool (and his bestie Wolverine). 

Deadpool tries Aviation Gin— spoiler alert, he loves it and shares it with his friends who are all in! It’s so well-balanced that it goes with everything. Deadpool, the Aviation Ginfluencer makes his own RTD, Dviation, and reimagines an adventurous and ginteractive way to watch his long-awaited return to the big screen (and your TV at home on Disney+). He has other ideas for his premiere as well like a TWA hotel takeover with cockpit cocktails and gin-tasting flights.

aviation gin: GIN REIMAGINED

As offered by its original bartender-distiller developers, all it takes is a taste or a ‘shot’ to be convinced that their reimagining of lost pre-prohibition spirit American gin, Aviation Gin, is worth the detour. 

With a more balanced and less juniper-forward formula, Aviation Gin was made with drinkability in mind— to be enjoyed even by non-gin drinkers, to go with everything, and even to stand alone as a shot!

Inspired by the idea of “Give it a shot” and you’ll enjoy it, focusing a large amount of attention on selling the travel-sized bottles, or nips, is exciting for both the campaign and for Deadpool with his love for travel…and nips.

(Bonus…they’re also mini and action-figure sized!)

“I DON’T DRINK GIN BUT…I DRINK AVIATION GIN”

Deadpool is well-known for being a big tequila drinker, but it is highly likely that he would like Aviation Gin if he tried it! It’s not a typical gin...it’s more drinkable! It’s gin reimagined.

According to reviews from ‘non-gin drinkers’, they’ll drink this gin, and only this gin, after once trying. 

According to reviews from a very special ‘gin-drinker’, you don’t need to try every gin on the planet, you just need to try this one in a Negroni a couple of times and you’ll buy the whole company…it’s that good. 

GIVE IT A ‘SHOT’ and free the nip

Being an adventure-seeker (or at least a wearer of an Adventure Time watch) and being encouraged to “Give it a shot”, literally, with a nip of Aviation Gin, a gin that even non-gin drinkers like because of its balanced flavors (not juniper-forward like other gins) and general drinkability, Deadpool is hooked. 

So hooked in fact, that the Merc is here to use his Mouth to sip some more and to spread the good word. 

LIKE A VIR’GIN’

Like a VirGIN, touched for the very first time, Deadpool adorns himself with Madonna-esque Aviation Gin nips and sings its praises in a social video. 

Freeing the nip, he encourages all who watch to “Give it a Shot” as well by getting a hold of one of these nips. 

BLIND TASTE TEST

He then, so excited about the gin, goes to prove its worth to other friends in his universe— doing a social video where he conducts a blind taste test with his bestie Al. She also deems the gin to be the most drinkable. 

CHEERS WITH BESTIE

Even whiskey-lover and BFF Wolverine gets in on the action by giving it a shot as they drink the travel-sized nips together on their planes, trains, and automobiles-type travel adventure across time and space. Finally something the besties agree on!

Experimenting with timelines, social videos of Deadpool and Wolvie trying Aviation Gin could open opportunities to get fans involved with ginteractive “choose your own ending” videos and posts.

Example: Aviation Gin is Gin Reimagined…after tasting it, it inspires videos exploring what Deadpool and Wolverine could be like Reimagined. Videos may involve one character or both together from different perspectives. Fans would be able to choose different endings to the video storylines leading to even wackier storylines that encourage conversation, fan-fic fodder, and UGC.

‘GIN’FLUENCER, DEVIANT, ANTI-HERO, CULTURAL ICON

Locked in, Deadpool considers himself a full-on gin-fluencer and expert on Aviation Gin. So much so, that the anti-hero *sings Taylor Swift’s Anti-Hero* decides to create his own RTD (ready to drink) cocktail called Dviation. Cans animate with AR technology.

The RTD cocktail, a deviation from just a nip of Aviation Gin, is limited in quantity, is likely to be in its “Red” era due to its bold color and experimental boundary-pushing flavor, and is undoubtedly delicious. 

Let your dazzling relationship with gin Be’gin’ Again by sipping this new beverage available on Saucey, Reserve Bar, and MiniBar, the [superhero] landing page on Aviation Gin, and in theaters for Deadpool 3. 

D’VIATION GIN: A THRILLING DEPARTURE

Being a bit of a Deviant himself in more ways than one, as we learned recently in A.X.E.: Judgement Day #3 by Marvel Comics confirming that mutants have the Deviant gene, he plays with the brand by boldly slapping his big D on the A of Aviation. 

Being a deviant as well, there may even be a special edition RTD cocktail and can-design for mutant bestie Wolverine because…friendship ❤️ 💛.

Does this lead to a BFF Dviation social takeover?

THE MOST ‘GIN’TERESTING PAIRINGS

Driven by his perfect pairing with BFF Wolverine in Deadpool 3, Deadpool is determined to prove that Aviation Gin can handle some unique pairings too— its flavor is so smooth that it goes with EVERYTHING.

How? Smell-o-vision brought to life— movie-watching reimagined. 

Inspired by the power that “aero-matics”, if you will, and scent have on the flavor profile of a traditional cocktail, Deadpool provides movie-goers who have purchased Aviation Gin drinks with scent cards featuring instructions to scratch, sniff, and sip throughout Deadpool 3. The scents push the drinks’ flavor profile and help to highlight different nuances of the spirit revealing Aviation Gin’s versatility and drinkability— all without anyone having to get up and get a different drink!

(Scent examples left to right— Deadpool: woody cologne, Cab: floral daffodil car-freshener, Crayon: fruity berry, Chimichanga: spicy chili pepper, Wolverine: roasted coffee, Couch: smokey leather)

PARDON THE ‘GIN’TERUPTION

Deadpool makes sure to stress the impact of the ginteractive sip-and-sniff flavor adventure in a fourth-wall breaking preview before the movie starts as it helps to develop a long-lasting scent-sual memory and full 360 connection with the movie and its characters.

Deadpool: “Jump scare! This isn’t the movie yet. In honor of my reign as Aviation Gin’s official ginfluencer and my return to the big screen, I wanted to reimagine this movie-going experience and up the ante a bit. Purchase Aviation Gin, download an app, give us your data, and experience something truly unique by following this scent-sual adventure. All of the smells on this card pair surprisingly well with the versatile taste of Aviation Gin’s balanced ingredients— even Wolverine’s beautiful stench. Ginterested? Gintrigued? Skip the rest of these boring trailers (I’m not in them) and go get your supplies now! Alright, smell me later!” *said like smell ya later*

VO from offscreen: “I smell awesome...”

ADVENTURE scent to your HOME

The FOMO-stirring cards instantly become keepsakes and are a way for the movie-goers to enjoy the scented adventure again at home with Aviation Gin. 

For those who missed the theater-run, or for those who are streaming at home for the second time, scened mailers with alternate scents can be sent to Saucey, Reserve Bar, and MiniBar members at home for their Disney+ screening alongside coupons and incentivized deals for purchasing nips, the RTD and bigger bottles of Aviation Gin. 

This could even extend to existing partnership with British Airways and Virgin Voyages to enhance in-flight viewing of Deadpool 3.

(Scent examples left to right— Deadpool: spicy red hot, Crayon: fruity berry, Pizza: floral basil, Suitcase: oaky wood, Wolverine: citrus bitters, Maple: sweet syrup)

GIN-TASTING FLIGHTS

Would there be a better captain or even flight attendant than Deadpool? Think not. For a screening adventure with all of the adventure and none of the miles, go to the TWA hotel in NYC to sit in the speakeasy airplane bar (Connie), watch Deadpool 3, go to the [Dead]pool, and enjoy a flight of Aviation Gin cocktails from the cockpit and beyond for an air of adventure without leaving the ground!

Pourtland Origin Flight: Pre-prohibition cocktails: Aviation, Gimlet, and Aviation American Gin (Neat)

Superhero Landing— Fight and Flight: Dviation Negroni, Wolverini Martini Espresso Martini, X-Force Milk Punch

Travel home safely with Uber Partnership: Uber [Dead] pool + Uber X-Force

aviation gin…a: give me a shot

For more information about my thinking and a look at my larger and more in-depth presentation, and for more ‘gin’ puns, please feel free to reach out to me— there’s lots more there that came from!